About Us


Good Directions Ltd is a family owned British company founded in 1988 which now has a worldwide reputation for the design, manufacture and installation of Exterior Clocks, Roof Turrets, GRP Structures and Copper Rainwater Systems. Architectural features created by us can be found in nearly every city throughout the UK and in many other countries.


Incorporating signage into one of our products was often requested by customers and in 2001 we decided to take over local signage company 'Swift Signs' to be able to have our own experienced in house team of designers and installers to expand the products and services which we could offer.


In 2011 the Company acquired a local engineering and fabrication company, including their seven highly skilled staff and state-of-the-art CNC machinery. Not only can we fully support our own manufacturing needs but we service many other companies and industries both locally and across the UK including work for the construction, marine, horological, motorsport, motorcycle, medical, defence and rail industries.


We have continued to increase our staff, which now totals 23 and invest in the latest software and machinery, to ensure we provide the most efficient and cost effective service and solution all in accordance with our ISO9001 guidelines and procedures.


Our 19,000 sq ft head office and manufacturing facility is located in Botley, Hampshire. The factory includes electronic assembly rooms, a large metal fabrication area and CNC machine workshops. Our modern offices offer the latest in computer software, enabling us to provide a complete design service using 2D and 3D CAD CAM technologies.


Made by us


95% of the products we sell are made by us in our factory based in Hampshire

Over 25 years


Buy with confidence from a company that has been in business for over 25 years



Find out more about past projects and our services.
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All of our signage is made to order so a quotation will be provided on receipt of an enquiry.



We work to strict ISO9001 standards

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